Written by Admin | Nov 13, 2024 8:31:47 AM
Digital marketing continues to evolve with changing consumer behaviors and technological capabilities. Video content, particularly short-form video, dominates engagement metrics across platforms. Personalization at scale becomes increasingly achievable through AI and data analytics. Privacy changes are reshaping targeting approaches, requiring greater emphasis on first-party data and contextual advertising. The integration of marketing channels creates seamless customer experiences while presenting measurement challenges for marketers.